Why am I bringing this to your attention? Supposedly I have a review in there of MMORPG The Secret World. But obviously you wouldn't know that unless you bought the magazine issue, had it delivered, and opened it up to see for yourself.
Outraged? No. Baffled? Yes.
For one, how are potential would-be buyers supposed to judge whether the product is worth their money? From a seller's point of view, this is just dumb.
Once upon a time, I tried to sell Kirby Vacuums (I don't recommend this job. Ever.) You didn't simply show the customer the box and told them that there was more inside. No. You got every damn piece out, showed them how it all works, and even vacuumed their carpet. Because a customer won't be interested unless they know what's inside the box.
People want to know what's in the magazine, not just the highlighted stories.
Another reason is the lack of public recognition toward the contributors. As I said, how would you know that I had a review in there, if you didn't buy it first? That's kind of sad that I have to tell you (and all you have is my word), rather than looking up the ToC.
For writers, public recognition is a important, because that's how writers get their name out into the world. If people recognize your name, they tend to follow your stuff and might even purchase it. So to not include all the contributors in that pathetic little blurb, which would only be acceptable on Facebook or (Twit)ter, is a good way to alienate them. 'Cause you know, it's not like magazines need contributors--oh wait!
Weird thing is, White Cat seems really inconsistent about this. Some of the Sam's Dot issues have a ToC, while others don't. Don't know if this is a decision, or just pure laziness.
Contacted the editor a couple days ago about this... Haven't heard back. Editors: they respond when they feel like it. The editor had promised to put a ToC up on his blog, which as you guessed, didn't happen.
Not sure how to feel about this other than disappointment.